Germany off the beaten track

Top chefs will give you an introduction to the richly varied world of German gourmet cuisine. © KUNO 1408, Würzburg /

Your Life!

  • Monuments
  • Lifestyle
  • Heritage
  • Experiences
  • Atmosphere
  • Culture

About Historic Highlights of Germany

History up Your life!


Historic Highlights of Germany would like to help travelers get to destinations off the beaten travel paths. Thirteen historic cities have been carefully selected and suggest tours with a rich cultural experience, friendly environment and a relaxing time. Participating cities are: Augsburg, Erfurt, Freiburg, Heidelberg, Koblenz, Mainz, Muenster, Osnabrueck, Potsdam, Rostock, Trier, Wiesbaden and Wuerzburg.

Our specialists will work together to create a custom-tailored travel program designed to meet interests, needs and travel style of your customers. Historic Highlights of Germany cooperates with travel experts of the 13 cities, strong partners such as the German National Tourist Board, Lufthansa, Deutsche Bahn, German Wine Institute and AVIS and is the contact for all providers of travels throughout Germany. Be part of our network!

Historic Highlights of Germany

Our Tourism Brand

It´s not only a logo or a tagline. Our Historic Highlights of Germany tourism brand is the consumers perception of Germany´s historic cities as a place to invest their precious time and money while traveling. It´s the sum total of what we communicate, what we promise to the traveler, and what they experience when they choose to spend time in our member cities.

Our challenge is to find the most compelling message to connect with consumers and tourism industry, and add a fresh new perspective to their already positive impressions of Germany.

History up Your life!

The Brand Promise

Our tagline "History up Your life!" is a personal invitation to the traveler to explore the diversity and quality of the Historic Highlights of Germany member cities experience AND to discover their individual idea of a great time in Germany.

Supported by our brand pillars (monuments, lifestyle, heritage, experiences, atmosphere, culture), "History up Your life!" offers a warm welcome to the consumer.

Historic Highlights of Germany is registered as a trademark and protected by the German Patent and Trade Mark Office (DPMA).

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Discover our cities!